Katie Couric has a new show on Yahoo. Yes, the online video giant has lured one of television news’ biggest stars thanks to its relationship with ABC News.
Couric will host “Katie’s Take,” a weekly online talk show, starting May 1, with a focus on health, nutrition, parenting and wellness.
Poland Spring Water is the exclusive sponsor of the series, which will have a dedicated page on Yahoo.
It's one of several shows Yahoo will announce Wednesday at its NewFront event — the equivalent of the television upfronts for online video. Companies like Yahoo, AOL and Hulu are trying to woo advertisers and make the wild west of digital video a veritable business.
Yahoo is a leading producer in that world, as the second biggest online destination for video after YouTube.
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The main focus for the former “Today Show” host remains her upcoming syndicated daytime talk show, “Katie,” but this show gives her a digital presence, as well.
“I am happy to have found a place in the digital world where I can cut through fads and trends,” Couric said in a statement. “I want to introduce people to serious experts who can hopefully help provide real solutions.”