Kendall Jenner is getting off on the wrong foot with many Adidas fans.
The reality-TV princess, who earlier this year was raked over the coals for a Pepsi-themed ad she starred in, was once again pilloried on Thursday, following the debut of her new Adidas ad.
The ad features a scantily clad Jenner in what appears to be a hibernation chamber, intoning, “I did what I had to do. I faced it all, and I stood tall. I did it my my way.”
Following Jenner’s declaration, the phrase “Original Is Never Finished” flashes on the screen. Watch the clip below.
But judging from many of the reactions in the Adidas Instagram post featuring the ad, plenty of people are finished with Jenner — and Adidas, for that matter. Good thing she has those new kicks, because she might want to start running.
“Y’all should get a new model someone that we’re not sick of seeing,” groused one unhappy customer.
“What the hell did she do or face exactly…?” another commenter puzzled.
“Okay I see adidas are running out of ideas,” scoffed another commenter.
Yet another critic threatened to boycott the brand over the ad, writing, “Yall are idiots adidas. Jenners have more negatives with their name than positive. I aint buying ur brand until u drop her.”
“Thanks @adidasoriginals guess i lost interest in your brand because of this…,” a similarly disgusted remark read.
“What’s the Kardashian way? Stripped naked and post it online so you can get the attention. Stood tall? What did she even did? And you didn’t did it your way, you copied your elder sister style by stripping naked and post it online,” fumed another commenter.
“@adidasoriginals how dull can you get. Kendull [sic — and amusing] Jenner really? I don’t understand her appeal. Her family became famous from a sex tape,” went another response. “I won’t be buying Adidas ever again. I have been buying Adidas for over 20 years. Over this brand. Such a unoriginal campaign. Boring. Not original. Ironic.”
“Wow. Adidas really missed the mark on this one. Are you guys really that disconnected? We are tired of seeing the fake Kendall and her family everywhere,” read another response. “Stop shoving them in our faces. Get someone original who actually does good in this world and inspires. Not this fur hag.”
The reality TV personality faced a similar backlash in April, when her protest-themed Pepsi ad premiered, and promptly sparked a social-media outcry.
In that commercial, Jenner, a blonde wig perched atop her head, posed for a photo shoot as sign-carrying marchers took to the street. Encouraged by one of the marchers, Jenner pulled the wig from her head, strode through the crowd, and brought peace to the raucous scene by handing a police officer a can of Pepsi.
After it debuted online, the ad came under heavy criticism via social media.
“No @pepsi. No @KendallJenner. You are not woke. Can’t believe you’re imitating ‘flower power’ movement to sell soda,” went one outraged reaction on Twitter.
“Kendall Jenner gives a Pepsi to a cop and rids the world of -isms,” another critic hissed. “Y’all can go somewhere with this tone-deaf, shallow and over-produced ad.”
Shortly thereafter, Pepsi yanked the ad and issued an apology.
“Pepsi was trying to project a global message of unity, peace and understanding,” the company said in a statement. “Clearly we missed the mark, and we apologize. We did not intend to make light of any serious issue. We are pulling the content and halting any further rollout. We also apologize for putting Kendall Jenner in this position.”