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Univision Communications Taps Kevin Cuddihy as Local Media President, Jessica Rodriguez as CMO

Both New York-based appointments are effective immediately

Univision Communications has named Kevin Cuddihy president of Local Media, and Jessica Rodriguez has been appointed chief marketing officer. Both promotions are effective immediately, based in New York, and reporting to Randy Falco, president and CEO.

In his new role, Cuddihy will oversee a combined 130 television and radio stations with responsibility for local sales, content, digital, operations and community relations.

Meanwhile, Rodriguez will oversee all Univision Communications Inc. marketing functions, including the Univision Agency, a group that oversees a media inventory of more than $500 million across all of Univision’s broadcast, cable, radio and digital properties, and is responsible for all cross-channel promotions as well as research and creative services for clients and internal divisions.

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Cuddihy was most recently the president of the Univision Television Group (UTG). He previously served as executive vice president of TV Advertising Sales for Univision Local Media where he was responsible for driving sales revenue across Univision’s owned and operated television stations.

Cuddihy is a member of the Board of Directors of the Television Bureau of Advertising. He serves on the executive committee of the National Association of Broadcasters (NAB) Television Board.

Rodriguez most recently held the position of executive vice president of Program Scheduling and Promotions where she was responsible for strategically helping to maximize Univision’s programming decision-making process across all Univision networks and platforms. She also oversaw the Univision Agency and is a member of the steering committee for Univision’s Women’s Leadership Council.

Rodriguez was named as People en Español’s “25 Most Powerful Women,” CableFax’s “Most Influential Minorities in Cable” and was a part of the 2014 class of “Wonder Women” by Multichannel News.

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“For the past three years Univision Communications has transformed from what many considered a niche network to a leading multiplatform powerhouse focused exclusively on serving Hispanic America and Kevin and Jessica have played a key role in this transformation,” Falco said in a press release.

He added, “As the industry changes with clients looking for one-stop solutions, Kevin’s extensive local television sales experience combined with his deep knowledge of Univision’s local markets and priorities for our clients, make him the right person for this role, which will better align and deliver on the power of local Radio, Television and Digital, thereby increasing our ability to deliver results for our audience and clients.”

“Jessica’s creativity, innovative energy and strategic vision will be invaluable to Univision as we continue to integrate our marketing across all of our divisions,” Falco continued. “As the media landscape continues to rapidly evolve, so too does the marketing, and this role is a significant step in our efforts to stay at the forefront, build cohesive campaigns, further strengthen and broaden the Univision brand and better serve our rapidly growing and diverse audience as well as our partners as clients.”