We Need to Talk About Kevin Mayer: What Disney Exec’s Move to TikTok Means for Booming Social Platform

”I view him as a home-run hire at the right time,“ Wedbush analyst Dan Ives said

Kevin Mayer, the hard-nosed and unvarnished Disney executive who oversaw the successful launch of Disney+ but was passed over to replace Bob Iger as CEO earlier this year, has jumped ship for the upstart streaming service TikTok. It’s a blow for Disney and a massive get for the proliferating Gen Z social media platform.

“TikTok is in a position of clear strength but needed a veteran media exec and streaming background to lead this next chapter of growth and regulatory challenges. Mayer’s vast Disney experience speaks for itself,” Wedbush analyst Dan Ives told TheWrap. “It was a coup to get Mayer, as he brings a strong reputation around running a digital media platform and navigating the challenges that come with it. I view him as a home-run hire at the right time.”

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Trey Williams

Film Reporter covering the biz • trey.williams@thewrap.com • Twitter: @trey3williams