Behind Kevin Mayer’s Sudden Exit From TikTok: Bad Fit, Reputation Fears


He ”was being maligned … and hated it,“ said a knowledgeable insider

Kevin Mayer’s sudden exit from TikTok last week after less than three months as CEO followed a culture clash with his Chinese-based bosses but, more importantly, a realization that the job could damage his reputation irreparably, three individuals with knowledge of his thinking told TheWrap.

Mayer, who left The Walt Disney Co. for TikTok in February after he was passed over for the CEO job there, was disturbed to find himself the target of White House attacks. In one case, economic advisor Peter Navarro referred to him as an “American puppet” for working at the Chinese-owned social media app.

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Sharon Waxman

Sharon Waxman, is the founder, CEO and Editor in Chief of TheWrap. She is an award-winning journalist and best-selling author, and was a Hollywood correspondent for The New York Times. Twitter: @sharonwaxman