Kids Are the Biggest Indicator You’ll Spend Money on Movies

About 40% of at-home movie purchases come from households with kids 10 or under

The biggest indicator you’ll spend money on watching movies, both at home and at the theater? Kids.

New research shared by Ampere Analysis on Tuesday shows that children — and in particular, children aged 10 and under — are the primary factor in whether a household spends on movies, topping other factors like age and household income.

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Sean Burch

Sean Burch

Tech reporter • sean.burch@thewrap.com • @seanb44