On Wednesday, Kim Kardashian released an ad for her new beauty line — but many are accusing the reality TV star of wearing blackface.
“I love Kim but that’s def black face in the form of makeup she is no where near that dark,” one Twitter user wrote.
“How did a team of PR people all look at the photo of Kim in blackface and then tell her to post it AND make it her avi?” posted another.
Kardashian revealed that her first product in the KKW Beauty line would be a creme contour & highlight kit. This comes after her sister, Kylie Jenner, has been running a beauty product line for lip kits and other makeup products for years.
According to one Twitter user, the original tweet debuting the picture was deleted but then shared again later. However, the picture remains her avatar on her Twitter profile.
While most fans took to Twitter to slam the 36-year-old, some also rushed to her defense. One user wrote, “She’s Armenian, aka naturally darker complected, let’s all calm down.” Another added, “So we’re just gonna pretend like it’s not summer and she doesn’t live in California!? For real y’all, calm down.”
A representative for Kardashian has not yet responded to TheWrap’s request for comment. See some reactions below.
you black now sis?
— bonafidehoe (@pettyyonceh) June 14, 2017
You dont have to do blackface pic.twitter.com/MLcJ5Hbg9R
— Wynters (@Sacha_Wynters) June 14, 2017
Black women get told to lighten meanwhile Kim spends her entire career in perpetual Black face and is lauded for her beauty. https://t.co/Nkbps038nl
— Austin Wines (@seniWnitsuA) June 14, 2017
Y'all wanna be Black so badly.
— Ᏸecca???????? (@MJStarLover) June 14, 2017
I love Kim but that's def black face in the form of makeup she is no where near that dark
— Jasmin Leigh (@RealJasminLeigh) June 14, 2017
Kim K did blackface. Which is why she deleted her tweet. But I won't get into that bc I know how delusional her Black & non Black stans are.
— Cole Turner's wife (@WickedBeaute) June 15, 2017
Who put Kim K in blackface for her ad?
Why is she 100 years late with a contour kit?
— Le Croix Devereaux (@miss_hellion) June 15, 2017
She blacker than the Kanye
— SerenaSure (@SerenaSure) June 14, 2017
How did a team of PR people all look at the photo of Kim in blackface and then tell her to post it AND make it her avi?
— frown (@t0tallybitch) June 15, 2017