Kim Kardashian to Apple: ‘Sorry I Broke Your App Store!’

The reality star humble-brag apologizes that her new app, with custom emoji of her face and other familiar assets, is too popular to download or work properly

A screenshot of Kim Kardashian custom emoji
Kim Kardashian

Kim Kardashian said that demand for her new emoji app, which unlocks tiny pictograms of the reality star, ran so high Monday that the Apple’s App Store struggled to handle the load.

“Apple, I’m so sorry I broke your App Store!!!” Kardashian tweeted Monday as fans faced difficulty downloading the Kimoji program.

There’s no evidence Apple’s App Store was ever down or slow because of a single app this week. But the program’s popularity is clear: The Kimoji app topped the chart for most downloaded paid app for iPhones Monday and so far Tuesday, according to ranker App Annie.

The bugs weren’t limited to difficulty downloading Kimoji. Some fans who got their hands on the program also took to social media with complaints that the app’s keyboard locks or disappears.