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Kohl’s Sends ‘Star Wars’ Gift Pack to Chewbacca Mask Viral Sensation

Department store got in on the action and responded to woman who became Facebook’s most watched live video ever

Candace Payne recently became the most viewed Facebook Live stream ever, and she’s finding that going viral comes with more benefits than just millions of new fans.

After Payne’s unrestrained giddiness at putting on an electronic Chewbacca mask she purchased from Kohl’s went viral to the tune of over 100 million viewers (and counting), the department store showed up at her front door Saturday with another surprise.

A representative from the department store handed Payne and her two children two more Chewbacca masks (referencing Payne’s original video, in which she said she would be keeping the mask for herself), as well as a plethora of “Star Wars” merchandise and a $2,500 gift card.

True to its viral roots, Kohl’s new video of visiting the Payne family has already racked up more than 9 million views on its own.

Still quite a ways to go before catching up to 100 million, of course.

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