LA’s Live Theaters Find New Cash as Film Locations

“If a TV commercial wants to rent a theater, that’s a great source of revenue when you are shut down,” says Pasadena Playhouse leader Danny Feldman

The County of Los Angeles Department of Public Health eased restrictions on Hollywood production in June, allowing indoor shooting with protocols, but theaters remained closed to audiences. As a result, the theater community has had to think outside the box to find ways to make up for lost revenue and connect with patrons.

“Most people would say Hollywood has better lobbying ability with the state than regional theaters,” Pasadena Playhouse Producing Artistic Director Danny Feldman told TheWrap with a wry laugh.

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Diane Haithman

Diane Haithman

Senior Entertainment Business Reporter • diane@thewrap.com • @dhaithman