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Larry Flynt Sued for Allegedly Jacking Casino Name

Hustler honcho accused of messing with already-marked cards

Larry Flynt might be trying his luck in a courtroom soon.

“Hustler” honcho Flynt has been slapped with a lawsuit claiming that he ripped off the name of his Gardena, California, casino.

In a suit filed Tuesday in federal court in California, Isle of Capri Casinos claims that it owns numerous trademarks for Lady Luck and Lucky Lady, and uses them for casino services, slot machines, playing cards and other goods and services.

Isle of Capri claims that it warned Flynt’s team against using its mark in 2014, when Flynt filed an intent-to-use application for Larry Flynt’s Lucky Lady Casino. Flynt’s team backed off and yanked its application for the mark, the suit says — but then, this July, the suit says, Flynt began using Lucky Lady for a newly opened casino.

“Flynt’s ongoing and intentional efforts to encroach upon Isle of Capri’s intellectual property rights is likely to cause confusion with and disparage” Isle of Capri’s use of the trademarks, the suit claims.

A spokesperson for Flynt has not yet responded to TheWrap’s request for comment.

Alleging trademark infringement, unfair competition and other counts, the suit is seeking an injunction preventing Flynt from using Isle of Capri’s marks, plus unspecified damages.

Pamela Chelin contributed to this report.