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Laura Kim Named Head of Marketing for Participant Media

Kim will join the production company, which backs socially relevant films and television shows

Laura Kim has been named Senior Vice President of Film Marketing for Participant Media, the company said Monday.

The veteran marketing exec will oversee strategy, partnerships and campaign developments for all films and acquisitions for the politically committed production company. She will also serve as the key marketing executive for all distributors, talent, filmmakers, promotional partners and studios.

Also read: Ex-Sony PR Exec Ann Boyd Tapped as Participant Media Communications Exec VP

“Laura is an incredible asset to Participant and I am thrilled to be working with her,” said Diane Weyermann, Executive Vice President of Documentary Films.

Prior to joining Participant, Kim had been principal and founder of Inside Job, a movie marketing, distribution and consulting firm with many high-profile clients including “Albert Nobbs,” “Undefeated,” “Margin Call,” “Restrepo” and “Winter’s Bone,” as well as the Sundance Institute.

Also read: Joseph Gordon-Levitt, Meghan McCain Shows to Air on Participant Media’s Cable Network

Previously, Kim was Executive Vice President of Marketing for Warner Independent Pictures, where she was in charge of marketing for such films as “Good Night and Good Luck,” “March of the Penguins,” “Paradise Now” and “Before Sunset.”

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