Hello Sunshine’s Head of TV and Film on the Right Way to Pitch Streaming Services

“Little Fires Everywhere” EP Lauren Neustadter tells TheWrap “it’s less about if they want a specific genre”

On Wednesday, Hulu premiered the first three episodes of “Little Fires Everywhere,” the limited series based on Celeste Ng’s 2017 novel of the same name and the latest from Reese Witherspoon’s Hello Sunshine.

The head-first dive into streaming can be dizzying at times, with more platforms than ever before — and three more coming this spring — all fighting for viewers’ attention and their wallets. Just ask Lauren Neustadter. The former Fox executive joined Hello Sunshine three years ago to serve as its head of TV and film.

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Tim Baysinger

Tim Baysinger

TV Reporter • tim.baysinger@thewrap.com • Twitter: @tim_bays