Lena Dunham and Jemima Kirke are being applauded for stripping down to their underwear for a lingerie company’s Lonely Girls Project campaign.
The “Girls” stars bared all in un-Photoshopped images of them wearing the Lonely brand in lace lingerie, hanging around in a bathroom. No big deal.
The Lonely Label is a New Zealand-based clothing company whose mission is to promote positive body images through an “ongoing journal series featuring candid portraits of inspiring women in their own spaces wearing Lonely, their way,” according to their website.
“Instead of being objectified, the women who participate in these campaigns – in this case, Lena and Jemima – are empowered and exhibit real beauty that will hopefully help women everywhere feel a little more liberated,” the brand told DazedDigital.
Lonely Label
Of course, Dunham is no stranger to promoting body positive messages.
In March, the “Girls” star wrote in her Lenny newsletter that she was finished with being Photoshopped. Her decision came after seeing a three-year-old picture of her altered in a Spanish magazine making her features unrecognizable.
Dunham said she’s “done with allowing images that retouch and reconfigure my face and body to be released into the world.
“This body is the only one I have. I love it for what it’s given me. I hate it for what it’s denied me. And now, without further ado, I want to be able to pick my own thigh out of a lineup,” she continued.
“If any magazines want to guarantee they’ll let my stomach roll show and my reddened cheek make an appearance, I am your girl,” Dunham vowed. “Anything that will let me be honest with you. But moreover, I want to be honest with me.”
Lena Dunham, Katie Couric Join TheWrap's Power Women Breakfast NYC (Photos)
Lena Dunham and Katie Couric attended TheWrap's Power Women Breakfast in NYC on June 9.
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TheWrap's CEO Sharon Waxman and "Girls" actress Lena Dunham arrive at TheWrap's Power Women Breakfast NYC.
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"Orange Is the New Black" actress Jackie Cruz arrives at TheWrap's Power Women Breakfast.
"Becoming Mary Jane" actress Gabrielle Union arrives at TheWrap's Power Women Breakfast.
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The crowd listens to the discussion at TheWrap's Power Women Breakfast in NYC.
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TheWrap CEO and editor-in-chief Sharon Waxman hugs Lena Dunham at TheWrap's Power Women Breakfast.
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Katie Couric speaks to Sharon Waxman at TheWrap's Power Women Breakfast in NYC.
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Katie Couric speaks to Sharon Waxman at TheWrap's Power Women Breakfast in NYC.
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Katie Couric speaks to Sharon Waxman at TheWrap's Power Women Breakfast in NYC.
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Lena Dunham on stage at TheWrap's Power Women Breakfast NYC on June 9.
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Katie Couric at TheWrap's Power Women Breakfast in NYC.
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The audience at TheWrap's Power Women Breakfast in NYC.
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The crowd at TheWrap's Power Women Breakfast.
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Kathryn Finney, founder of The Budget Fashionista, speaks during a panel at TheWrap's Power Women Breakfast.
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TheWrap's CEO Sharon Waxman introduces a panel at TheWrap's Power Women Breakfast in NYC.
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Rachel Sklar, founder of Change the Radio/Theli.st, speaks on stage at TheWrap's Power Women Breakfast in NYC.
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Rachel Sklar and Kathryn Finney arrive at TheWrap's Power Women Breakfast on June 9.
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The audience at TheWrap's Power Women Breakfast in NYC.
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From left, "Eclipsed" director Liesl Tommy, "Eclipsed" actress Pascale Armand, "Orange Is the New Black" actress Jackie Cruz and "Eclipsed" actress Zainab Jah at TheWrap's Power Women Breakfast.
The audience at TheWrap's Power Women Breakfast in NYC.
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President and Chief Executive Officer of A+E Networks Nancy Dubuc attends TheWrap's Power Women Breakfast in NYC.
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"Eclipsed" Actress Zainab Jah arrives at TheWrap's Power Women Breakfast in NYC.
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TheWrap's CEO Sharon Waxman poses with Katie Couric and Lena Dunham at TheWrap's Power Women Breakfast.
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Rachel Sklar, Kathryn Finney, founder of The Girls' Lounge Shelley Zalis, founder of The Pink Ceiling Cindy Whitehead and Sharon Waxman during a panel at TheWrap's Power Women Breakfast.
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Gabrielle Union listens to a panel at TheWrap's Power Women Breakfast
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Founder and CEO of The Girls' Lounge Shelley Zalis speaks during a panel at TheWrap's Power Women Breakfast in NYC.
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The audience at TheWrap's Power Women Breakfast on June 9.