‘Leno Show’ Ads Appearing Alongside its Harshest Critics

When Jay’s auto-served ads attack!

Last Updated: September 28, 2009 @ 10:08 AM

The Awl — a website launched in April by ex-Gawker scribes Choire Sicha and Alex Balk with the tagline "Be less stupid" — has been quietly building a nice little following. (A thank you to its readers post on Friday drew 115 comments, for one measure.)

It also accepts advertising — some of it auto-served, which can put the ads and the Awl’s breezy commentary at odds.

Like today, for instance: