CBS Boss Les Moonves Predicts Stephen Colbert's Viral Video Success: 'Letterman Basically Wasn't Into It'

Less than 24 hours after he played a key role in Stephen Colbert‘s “Late Show” debut, CBS CEO Les Moonves spoke highly of his new star at Wednesday’s 2015 Media, Communications & Entertainment Conference.

The corporation’s president is very happy about lowering the average age from David Letterman‘s vacated version of the 11:35 p.m. talker — and positively thrilled about the monetary opportunities of producing viral videos.

“Letterman basically wasn’t into it, he wasn’t aggressive in it,” Moonves said of what he called the “easily liftable” moments, which Colbert’s competitors Jimmy Fallon and Jimmy Kimmel have made a killing doing.

Also Read: Stephen Colbert's 'Late Show' Debut Scores 6.6 Million Viewers

“Late-night is very profitable,” Moonves added of the segment in general — so it’s a good thing that CBS actually owns the new “Late Show.” This past sales season, the ad sales marketplace rose 15 percent, thanks in large part to anticipation of Colbert’s broadcast network arrival.

With his plug-heavy premiere performance — just ask Sabra hummus and Oreo cookies — and strong Nielsen numbers, Moonves commented: “Colbert booked a ton of money last night … [the show] could become a significant profit center.”

The average age of a Letterman “Late Show” viewer was 60, while over on the younger-skewing Comedy Central, “The Colbert Report” reached an average viewer of 37.

Also Read: 'The Late Show With Stephen Colbert' Review: The Real One Is as Funny as the Fake One

Moonves also said he’s doing well with Showtime’s over-the-top offering, private results that the executive claimed to be “extremely pleased” about.

He was a touch more guarded hailing CBS All Access, however. For one, there’s the glaring ommission of no live NFL programming, one of the network’s crown jewels. However, Moonves is “guardedly optimistic” of the digitally expanding league eventually joining that platform, he said.

Speaking of coveted pro football properties, Moonves declared that his network is “almost guaranteed to do better” with this season’s “Thursday Night Football” results versus last year’s somewhat uninspiring victories. After all, each game he had in 2014 seemed like a blowout by halftime, discouraging viewers to stick around. Moonves wishes the NFL would grant CBS the exclusive rights for five more years right now, but Roger Goodell and the boys are in no rush to lock up the first game of every week longterm just yet. Either way, CBS has Super Bowl 50, which essentially already assures America’s most-watched network an outright ratings win this fall season.

In the spirit of competition, Moonves also threw in a “TNF” related jab at the rest of the network players, saying of the ongoing bids and negotiations, looking at the other networks’ schedules, “They probably need it more than we do.”

Fall TV Preview: 126 New and Returning Shows Premiere Dates

“The Awesomes” (Hulu) Tuesday, Sept. 8
Hulu
“The Late Show With Stephen Colbert” (CBS) Tuesday, Sept. 8 at 11:35 p.m.
Getty Images
“The League” (FXX) Wednesday, Sept. 9 at 10 p.m.
FXX
“You’re the Worst” (FXX) Wednesday, Sept. 9 at 10:30 p.m.
FXX
“Longmire” (Netflix) Thursday, Sept. 10
Netflix
“Z Nation” (Syfy) Friday, Sept. 11 at 10 p.m.
Syfy
“Continuum” (Syfy) Friday, Sept. 11 at 11 p.m.
Syfy
“Project Greenlight” (HBO) Sunday, Sept. 13 at 10 p.m.
HBO
“Doll & Em” (HBO) Sunday, Sept. 13 at 10:40 p.m.
HBO
“Dancing With the Stars” (ABC) Monday, Sept. 14 at 8 p.m.
ABC
“The Mindy Project” (Hulu) Tuesday, Sept. 15
Hulu
“Best Time Ever With Neil Patrick Harris” (NBC) Tuesday, Sept. 15 at 10 p.m.
Getty Images
“The Bastard Executioner” (FX) Tuesday, Sept. 15 at 10 p.m.
FX
“South Park” (Comedy Central) Wednesday, Sept. 16 at 10 p.m.
Comedy Central
“Moonbeam City” (Comedy Central) Wednesday, Sept. 16 at 10:30 p.m.
Comedy Central
“Doctor Who” (BBC America) Saturday, Sept. 19
BBC America
“The Voice” (NBC) Monday, Sept. 21 at 8 p.m.
NBC
“Gotham” (Fox) Monday, Sept. 21 at 8 p.m.
Fox
“The Big Bang Theory” (CBS) Monday, Sept. 21 at 8 p.m.
CBS
“Life in Pieces” (CBS) Monday, Sept. 21 at 8:30 p.m.
CBS
“Minority Report” (Fox) Monday, Sept. 21 at 9 p.m.
Fox
“Scorpion” (CBS) Monday, Sept. 21 at 9 p.m.
CBS
“NCIS: Los Angeles” (CBS) Monday, Sept. 21 at 10 p.m.
CBS
“Castle” (ABC) Monday, Sept. 21 at 10 p.m.
ABC
“Blindspot” (NBC) Monday, Sept. 21 at 10 p.m.
NBC
“Scream Queens” (Fox) Tuesday, Sept. 22 at 8 p.m.
Fox
“NCIS” (CBS) Tuesday, Sept. 22 at 8 p.m.
CBS
“The Muppets” (ABC) Tuesday, Sept. 22 at 8 p.m.
ABC
“Fresh off the Boat” (ABC) Tuesday, Sept. 22 at 8:30 p.m.
ABC
“NCIS: New Orleans” (CBS) Tuesday, Sept. 22 at 9 p.m.
CBS
“Limitless” (CBS) Tuesday, Sept. 22 at 10 p.m.
CBS
“Survivor” (CBS) Wednesday, Sept. 23 at 8 p.m.
CBS
“Rosewood” (Fox) Wednesday, Sept. 23 at 8 p.m.
Fox
“The Mysteries of Laura” (NBC) Wednesday, Sept. 23 at 8 p.m.
NBC
“The Middle” (ABC) Wednesday, Sept. 23 at 8 p.m.
ABC
“The Goldbergs” (ABC) Wednesday, Sept. 23 at 8:30 p.m.
ABC
“Empire” (Fox) Wednesday, Sept. 23 at 9 p.m.
Fox
“Law & Order: SVU” (NBC) Wednesday, Sept. 23 at 9 p.m.
NBC
“Modern Family” (ABC) Wednesday, Sept. 23 at 9 p.m.
ABC
“black-ish” (ABC) Wednesday, Sept. 23 at 9:30 p.m.
ABC
“Nashville” (ABC) Wednesday, Sept. 23 at 10 p.m.
ABC
“Heroes Reborn” (NBC) Thursday, Sept. 24 at 8 p.m.
NBC
“Grey’s Anatomy” (ABC) Thursday, Sept. 24 at 8 p.m.
ABC
“Scandal” (ABC) Thursday, Sept. 24 at 9 p.m.
ABC
“The Player” (NBC) Thursday, Sept. 24 at 10 p.m.
NBC
“How to Get Away With Murder” (ABC) Thursday, Sept. 24 at 10 p.m.
ABC
“Last Man Standing” (ABC) Friday, Sept. 25 at 8 p.m.
ABC
“The Amazing Race” (CBS) Friday, Sept. 25 at 8 p.m.
CBS
“Hawaii Five-0” (CBS) Friday, Sept. 25 at 9 p.m.
CBS
“Shark Tank” (ABC) Friday, Sept. 25 at 9 p.m.
“Blue Bloods” (CBS) Friday, Sept. 25 at 10 p.m.
CBS
“Bob’s Burgers” (Fox) Sunday, Sept. 27 at 7:30 p.m.
Fox
“The Simpsons” (Fox) Sunday, Sept. 27 at 8 p.m.
Fox
“Once Upon a Time” (ABC) Sunday, Sept. 27 at 8 p.m.
ABC
“CSI: Crime Scene Investigation” Finale (CBS) Sunday, Sept. 27 at 8 p.m.
CBS
“Brooklyn Nine-Nine” (Fox) Sunday, Sept. 27 at 8:30 p.m.
Fox
“Family Guy” (Fox) Sunday, Sept. 27 at 9 p.m.
Fox
“Blood & Oil” (ABC) Sunday, Sept. 27 at 9 p.m.
ABC
“The Last Man on Earth” (Fox) Sunday, Sept. 27 at 9:30 p.m.
Fox
“Quantico” (ABC) Sunday, Sept. 27 at 10 p.m.
ABC
“The Daily Show With Trevor Noah” (Comedy Central) Monday, Sept. 28 at 11 p.m.
Comedy Central
“Marvel’s Agents of S.H.I.E.L.D.” (ABC) Tuesday, Sept. 29 at 8 p.m.
ABC
“Grandfathered” (Fox) Tuesday, Sept. 29 at 8 p.m.
Fox
“The Grinder” (Fox) Tuesday, Sept. 29 at 8:30 p.m.
Fox
“Beyond the Tank” (ABC) Tuesday, Sept. 29 at 10 p.m.
ABC
“Criminal Minds” (CBS) Wednesday, Sept. 30 at 9 p.m.
CBS
“Code Black” (CBS) Wednesday, Sept. 30 at 10 p.m.
CBS
“Chicago PD” (NBC) Wednesday, Sept. 30 at 10 p.m.
NBC
“Bones” (Fox) Thursday, Oct. 1 at 8 p.m.
Fox
“The Blacklist” (NBC) Thursday, Oct. 1 at 9 p.m.
NBC
“Sleepy Hollow” (Fox) Thursday, Oct. 1 at 9 p.m.
Fox
“Benders” (IFC) Thursday, Oct. 1 at 10 p.m.
IFC
“Dr. Ken” (ABC) Friday, Oct. 2 at 8:30 p.m.
ABC
“Saturday Night Live” (NBC) Saturday, Oct. 3 at 11:30 p.m.
NBC
“Madam Secretary” (CBS) Sunday, Oct. 4 at 8 p.m.
CBS
“The Leftovers” (HBO) Sunday, Oct. 4 at 9 p.m.
HBO
“Homeland” (Showtime) Sunday, Oct. 4 at 9 p.m.
Showtime
“The Good Wife” (CBS) Sunday, Oct. 4 at 9 p.m.
CBS
“CSI: Cyber” (CBS) Sunday, Oct. 4 at 10 p.m.
CBS
“The Affair” (Showtime) Sunday, Oct. 4 at 10 p.m.
Showtime
“The Flash” (CW) Tuesday, Oct. 6 at 8 p.m.
CW
“iZombie” (CW) Tuesday, Oct. 6 at 9 p.m.
CW
“Finding Carter” (MTV) Tuesday, Oct. 6 at 10 p.m.
MTV
"Casual" (Hulu) Wednesday, Oct. 7
Hulu
“Arrow” (CW) Wednesday, Oct. 7 at 8 p.m.
CW
“Supernatural” (CW) Wednesday, Oct. 7 at 9 p.m.
CW
“American Horror Story: Hotel” (FX) Wednesday, Oct. 7 at 10 p.m.
FX
“The Vampire Diaries” (CW) Thursday, Oct. 8 at 8 p.m.
CW
“The Originals” (CW) Thursday, Oct. 8 at 9 p.m.
CW
“Haven” (Syfy) Thursday, Oct. 8 at 10 p.m.
Syfy
“Funny or Die’s Billy on the Street” (truTV) Thursday, Oct. 8 at 10:30 p.m.
truTV
“Red Oaks” (Amazon) Friday, Oct. 9
Amazon
“Reign” (CW) Friday, Oct. 9 at 8 p.m.
CW
“Undateable” (NBC) Friday, Oct. 9 at 8 p.m.
NBC
“The Last Kingdom” (BBC America) Saturday, Oct. 10 at 10 p.m.
BBC America
“The Walking Dead” (AMC) Sunday, Oct. 11 at 9 p.m.
AMC
“The Talking Dead” (AMC) Sunday, Oct. 11 at 10:30 p.m.
AMC
“Crazy Ex-Girlfrind” (CW) Monday, Oct. 12 at 8 p.m.
CW
“Jane the Virgin” (CW) Monday, Oct. 12 at 9 p.m.
CW
“Fargo” (FX) Monday, Oct. 12 at 10 p.m.
FX
“Manhattan” (WGN) Tuesday, Oct. 13 at 9 p.m.
WGN
“Chicago Fire” (NBC) Tuesday, Oct. 13 at 10 p.m.
NBC
“Kingdom” (DirecTV) Wednesday, Oct. 14 at 9 p.m.
DirecTV
“Nathan for You” (Comedy Central) Thursday, Oct. 15 at 10 p.m.
Comedy Central
“The Knick” (Cinemax) Friday, Oct. 16
Cinemax
“Truth Be Told” (NBC) Friday, Oct. 16 at 8:30 p.m.
NBC
“Satisfaction” (USA) Friday, Oct. 16 at 10 p.m.
USA
“Please Like Me” (Pivot) Friday, Oct. 16 at 10 p.m.
Pivot
“RocketJump: The Show” (Hulu) Wednesday, Oct. 21
Getty Images
“Hemlock Grove” (Netflix) Friday, Oct. 23
Netflix
“Da Vinci’s Demons” (Starz) Saturday, Oct. 24 at 8 p.m.
Starz
“Supergirl” (CBS) Monday, Oct. 26 at 8:30 p.m.
CBS
“Wicked City” (ABC) Tuesday, Oct. 27 at 10 p.m.
ABC
“Grimm” (NBC) Friday, Oct. 30 at 10 p.m.
NBC
“Ash vs. Evil Dead” (Starz) Saturday, Oct. 31 at 9 p.m.
Starz
“Major Crimes” (TNT) Monday, Nov. 2 at 9 p.m.
TNT
“Legends” (TNT) Monday, Nov. 2 at 10 p.m.
TNT
“Angel From Hell” (CBS) Thursday, Nov. 5 at 9:30 p.m.
CBS
“Mom” (CBS) Thursday, Nov. 5 at 9 p.m.
CBS
“Elementary” (CBS) Thursday, Nov. 5 at 10 p.m.
CBS
“Master of None” (Netflix) Friday, Nov. 6
Getty Images
“MasterChef Junior” (Fox) Friday, Nov. 6 at 8 p.m.
Fox
“Flesh and Bone” (Starz) Sunday, Nov. 8
Starz
“Chicago Med” (NBC) Tuesday, Nov. 10 at 10 p.m.
NBC
“Donny!” (USA) Tuesday, Nov. 10 at 10:30 p.m.
USA
“Into the Badlands” (AMC) Sunday, Nov. 15 at 10 p.m.
AMC
“The Man in the High Castle” (Amazon) Friday, Nov. 20
Amazon