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Letterman Sponsors Appear to Be Unperturbed

Late-night presents different environment, where advertisers know what to expect.

How much have opinions on Madison Avenue changed about “Late Show With David Letterman” since Mr. Letterman’s startling disclosures about his personal life?

Well, one of the commercials that ran during Tuesday’s show was from the Disney parks and resorts division of the Walt Disney Co.

If so squeaky clean a marketer seemingly has no qualms about wishing upon a star like Mr. Letterman after last week’s events, it is unlikely other advertisers would — barring, agency executives and media experts say, any disturbing or scandalous additional disclosures.

Read more at the New York Times.