LeVar Burton Launches Kickstarter Campaign to Revive ‘Reading Rainbow’ (Video)

The popular children’s show host is aiming to raise $1 million to bring his beloved children’s show to the web

LeVar Burton wants to bring back “Reading Rainbow” for a whole new generation of children.

The man who asked us to “take a look, it’s in a book” is launching a Kickstarter campaign to fundraise $1 million dollars to bring his show back to the web.

The popular children’s show ran from 1983 to 2006 and continued in reruns until 2009.

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Burton’s “Reading Rainbow” campaign will create a new version of the show available to any child with access to the internet.

He also plans on offering a “classroom version” of the program for teachers and is spearheading a not-for-profit that will give copies of “Reading Rainbow” away to low-income schools for free. The campaign offers various rewards for donating, including potentially getting to wear his famous “Star Trek” visor.

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“So lets do it this, y’all,” Burton said. “Together we can create and deliver a proven tool for encouraging the love of reading to millions of children. We can genuinely change the world, one children’s book at a time.”

“Reading Rainbow is back, for every child, everywhere, but you don’t have to take my word for it,” he said.

Watch the video: