Longtime sales exec now in charge of data strategy and local and regional sports network sales
NBCUniversal has promoted Linda Yaccarino to chairman of global advertising and partnerships.
Yaccarino will add local advertising sales and data strategy to her purview, along with continuing to oversee national advertising sales, ad sales marketing, and global partnerships. Earlier this year, NBCU unified its linear and digital assets as One Platform, which coincided with the launch of its ad-supported streaming service Peacock. Today’s move was the next part of that plan, NBCU says.