‘Lindsay Lohan’s Beach Club’ Opens for Business as Top 5 New Cable Show of the Season Among Young Adults (Exclusive)

MTV adds another new hit with adults 18-34

Lindsay Lohan Beach Club

“Lindsay Lohan’s Beach Club” popped open its umbrellas on the beaches of MTV Tuesday night as one of the top five new cable shows of the 2018-19 season to-date among young adults, TheWrap has learned exclusively.

The actress and entrepreneur’s new hour-long docuseries — which follows Lohan as she attempts to build an empire with her new club, Lohan Beach House, in Mykonos, Greece — came in at 8 p.m. with a 0.39 rating in the 18-34 demographic, according to Nielsen’s “Live + Same Day” data.

That puts the start of “Lindsay Lohan’s Beach Club” at No. 5 on the list of top five new cable show debuts of the season (October 2018 – present), among that specific demo, behind VH1’s “T.I. & Tiny: Family Hustle” (0.92),”Remy & Papoose” (0.69) and “Cartel Crew” (0.65) and MTV series “How Far Is Tattoo Far” (0.59), in that order. (Those are all shows broadcast on Viacom-owned nets, by the way.)

Along with that 18-34 rating, Lohan’s series came in with a 0.59 rating among women 35-49, a 0.52 rating with women in the 18-24 range and a 0.61 among women 25-34.

A network insider tells TheWrap MTV expects a big lift for the series when delayed viewing is added in via “Live + 3 Day” numbers.

It’s worth noting the docuseries premiered on a night where cable and broadcast news networks were airing President Trump’s address to the nation and the Democrats response to his “border wall” speech from 9-9:25 p.m. ET, which could account for a boost in ratings for Lohan’s competition.

“Lindsay Lohan’s Beach Club” airs Tuesdays at 8/7c on MTV.