“Lindsay Lohan’s Beach Club” popped open its umbrellas on the beaches of MTV Tuesday night as one of the top five new cable shows of the 2018-19 season to-date among young adults, TheWrap has learned exclusively.
The actress and entrepreneur’s new hour-long docuseries — which follows Lohan as she attempts to build an empire with her new club, Lohan Beach House, in Mykonos, Greece — came in at 8 p.m. with a 0.39 rating in the 18-34 demographic, according to Nielsen’s “Live + Same Day” data.
That puts the start of “Lindsay Lohan’s Beach Club” at No. 5 on the list of top five new cable show debuts of the season (October 2018 – present), among that specific demo, behind VH1’s “T.I. & Tiny: Family Hustle” (0.92),”Remy & Papoose” (0.69) and “Cartel Crew” (0.65) and MTV series “How Far Is Tattoo Far” (0.59), in that order. (Those are all shows broadcast on Viacom-owned nets, by the way.)
Along with that 18-34 rating, Lohan’s series came in with a 0.59 rating among women 35-49, a 0.52 rating with women in the 18-24 range and a 0.61 among women 25-34.
A network insider tells TheWrap MTV expects a big lift for the series when delayed viewing is added in via “Live + 3 Day” numbers.
It’s worth noting the docuseries premiered on a night where cable and broadcast news networks were airing President Trump’s address to the nation and the Democrats response to his “border wall” speech from 9-9:25 p.m. ET, which could account for a boost in ratings for Lohan’s competition.
“Lindsay Lohan’s Beach Club” airs Tuesdays at 8/7c on MTV.