LinkedIn Live Video: More Engagement Than Video on Demand

”People are just really hungry to talk to each other in real-time in a professional environment,“ says Linkedin’s video product manager Peter Roybal

Less than six months after giving select users the ability to post live videos, LinkedIn is seeing engagement for the format skyrocket.

“When we compare regular videos and live videos from the same broadcasters, so a head-to-head comparison, we see that live is getting seven times more reactions and 24 times more comments,” LinkedIn’s principal product manager on the video team Peter Roybal told TheWrap.

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