LinkedIn Live Video: More Engagement Than Video on Demand

“People are just really hungry to talk to each other in real-time in a professional environment,” says Linkedin’s video product manager Peter Roybal

Less than six months after giving select users the ability to post live videos, LinkedIn is seeing engagement for the format skyrocket.

“When we compare regular videos and live videos from the same broadcasters, so a head-to-head comparison, we see that live is getting seven times more reactions and 24 times more comments,” LinkedIn’s principal product manager on the video team Peter Roybal told TheWrap.

The results echo a similar findings among other platforms that have experimented with live video.

On Facebook, for example, live videos are estimated to attract seven times the number of comments than video-on-demand. However, LinkedIn’s decision to launch live wasn’t solely based on what observing others in the industry but on feedback from its users.

Roybal says live video was the No. 1 request by its users since LinkedIn launched video 18-months ago. He credits the increased engagement seen with live video to in-the-moment interactions between the broadcaster and the viewer, something that isn’t possible with video-on-demand.

“I think people are just really hungry to talk to each other in real-time in a professional environment,” said Roybal, noting that  live video of events while answering questions from viewers has proven particularly popular. “It’s…

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