Lionsgate Vice Chairman Michael Burns on the Return of Bundling and the Need for Content and Tech Companies to Co-Exist (Video)

TheGrill 2019: “The next round will be bundling of over-the-top services,” Burns says

TheGrill 2019: “I think that these tech companies, they’re getting closer and closer in our world and we need to co-exist with them,” Burns says

Speculation about the demise of cable bundles has been greatly exaggerated, according to Lionsgate’s Michael Burns. The industry will just replace “cable” with “OTT.”

“The next round will be bundling of over-the-top services,” said Burns, the studio’s vice chairman who spoke at The Grill, TheWrap’s annual business and entertainment conference, on Wednesday. “That will be the usual partners — the ones that you would think of — but I think there are going to be a lot of new ones that you’re going to say, ‘Well, that makes a lot of sense. That could be bundled together with a Starz app or a Showtime or an HBO.'”

The traditional cable bundle has broken down, with many consumers opting for a cadre of streaming services in lieu of a TV subscription. But with Disney, Apple, WarnerMedia and NBCUniversal all launching their own direct-to-consumer offerings over the next year — to go along with the existing group of Netflix, Amazon and Hulu — consumers could have headaches trying to keep all their various subscriptions in order.

Burns spoke on a panel, led by Whisper Advisors co-founder and partner Jason Rapp, that included Sarah Harden, the CEO of Reese Witherspoon’s Hello Sunshine company.

Watch the full video above.

Tim Baysinger

Tim Baysinger

TV Reporter • • Twitter: @tim_bays

Oops! This is for WrapPRO members only, please sign up or login to view. Oops! This is for WrapPRO members only, please choose a plan to continue.

Join WrapPRO for Exclusive Content, Full Video Access, Premium Events, and More!
For Only $1/Day Members Access:
In-Depth Coverage
  • Up to 10 exclusive members-only stories a week
  • Awards Editor Steve Pond’s weekly take on awards season
  • TV Editor Tony Maglio’s in-depth TV ratings column
  • Entertainment industry analysis and deep-dive features
  • Daily WrapPRO newsletter covering the latest industry news
Exclusive Video
  • Access to full length Members-Only Video archive
  • Video of notable sessions from TheWrap Events (TheGrill, Power Women Summit)
Vip Access
  • Priority seating for TheWrap's Screening Series with stars and filmmakers (up to 30 min prior to film start time)
  • Access to "chill spots" at select industry events Sundance, TIFF, Newfronts and more
  • Access to exclusive invite-only events
  • DataBank showcasing key stats and streaming video trends in the OTT market
  • In-depth entertainment industry research and whitepapers