Lori Loughlin’s YouTuber Daughter Olivia Jade Is Dropped by Sephora as College Admissions Bribe Case Unfolds

Makeup brand cancels partnership with Jade after her mom is charged with bribing her way into USC

Sephora has dropped its partnership with YouTuber Olivia Jade Giannulli on Thursday, two days after her parents, “Fuller House” star Lori Loughlin and fashion designer Mossimo Giannulli, were charged in a nationwide college admissions cheating case.

“After careful review of recent developments, we have made the decision to end the Sephora Collection partnership with Olivia Jade, effective immediately,” Sephora said in a statement to TheWrap.

Giannulli, who goes by Olivia Jade on YouTube, had previously partnered with the makeup brand on an exclusive product. The product had already been pulled from Seophora’s website on Wednesday after racking up hundreds of 1-star reviews, according to Refinery29. Giannulli, who has nearly 2 million followers on YouTube, has also promoted her deal with Sephora on her Instagram account as recently as January.


Loughlin and her husband “agreed to pay bribes totaling $500,000 in exchange for having their two daughters designated as recruits to the USC crew team — despite the fact that they did not participate in crew — thereby facilitating their admission to USC,” according to the charging documents.

As Loughlin was traveling back  to Los Angeles on Tuesday night to surrender to federal authorities, 19-year-old Giannulli was partying on a yacht owned by Rick Caruso, chairman of USC’s board of trustees, according to TMZ.

The YouTube star entered USC last fall, but had told her audience she wasn’t too crazy about going to school. “I don’t know how much of school I’m going to attend, but will talk to my deans and everyone,” Olivia said in one video, later adding she was looking forward to “game days” and “partying.” Giannulli added: “I don’t really care about school, as you guys know.”