Lost City of Gold: How Hollywood Can Win Latinx Audiences

The world can’t seem to fit my bicultural children into a box; that nebulous space is where Hollywood can make a real difference

It’s too easy to dismiss Hollywood’s chronic lack of diversity in front and behind the camera as a game of numbers. Yes, we know representation matters. But it’s one thing to know it and a wholly different matter to actually understand it.

Meaningful change, the kind required by a country whose rapidly shifting demographics have been a battle cry of mass shootings, will only come when the gatekeepers who greenlight projects make business decisions that value nuance as much as they do numbers.

What does storytelling that resonates with an ambicultural audience look like? And why does it really matter?

I’ve recently shared several tangible moments with my children, who proudly consider themselves “Mexi-Cuban Americans,” a term coined in my household that reflects my husband’s Mexican-American roots and my heritage as the daughter of Cuban immigrants.

When Hollywood gets it right, as it has with this week’s release of “Dora and the Lost City of Gold” or Netflix’s “On My Block,” the growing generations of hyphenated Americans like my children can see a slice of themselves on screen. With that comes a sense of loyalty and trust that, if properly tended, can translate into real dollars that…

Oops! This is for WrapPRO members only, please sign up or login to view.
Oops! This is a Members Only post! Become a member to access!

Join WrapPRO for Exclusive Content, Full Video Access, Premium Events, and More!

For Only $1/Day Members Access:

In-Depth Coverage
  • 5 exclusive members-only stories a week
  • Digital Video industry analysis and deep-dive features
  • Daily WrapPRO newsletter covering the latest digital video industry news
Exclusive Video
  • Access to full length Members-Only Video archive
  • Video of notable sessions from TheWrap Events (TheGrill, Power Women Summit)
Vip Access
  • VIP seating for TheWrap's Screening Series with stars and filmmakers
  • Access to 'chill spots' at select industry events Sundance, TIFF, Newfronts and more
  • Access to exclusive invite-only events
Resources
  • DataBank showcasing key stats and streaming video trends in the OTT market
  • In-depth entertainment industry research and whitepapers
Anne Vasquez

Anne Vasquez is a Senior Advisor at TheWrap. She is an award-winning journalist who has overseen digital content strategy for multi-platform brands, including the Los Angeles Times and Chicago Tribune. She most recently served as Senior Vice President, Strategic Initiatives and Chief Digital Officer at Tribune Publishing. She previously was Managing Editor of the South Florida Sun Sentinel.