Why Macro Considers Audience Data Key to Hollywood Diversity

”Streaming platforms are clearly the marketplace that’s driving everything, and those platforms have access to what? Data,“ Charles D. King says

Former WME partner Charles D. King, the founder of media company Macro, has always believed there was a profitable market for projects starring and headed by people of color.

With the rise of streaming services, King told TheWrap that his longtime theory is now backed up by the data on viewership collected by streaming platforms.

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Diane Haithman

Diane Haithman

Senior Entertainment Business Reporter • diane@thewrap.com • @dhaithman