Macy’s Thanksgiving Parade Gobbles Up Nearly 25 Million Viewers

Annual tradition grows 11 percent over 2015

90th Macy's Day Parade New York City Thanksgiving
Photo by Michael Loccisano/Getty Images

NBC’s Macy’s Thanksgiving Day Parade invited 24.639 million viewers to feast on its balloons — up 11 percent from 2015.

In the key 18-49 demographic, the march earned its top mark in 14 years, with a 6.8 rating. Per both main metrics, excluding live sports and the recent debates, this was the top telecast across broadcast since February’s Academy Awards.

That demo rating rose 13 percent from last year. Click here to read the previously available household numbers.

The parade served as a nice lead-in for the “National Dog Show Presented by Purina.” The best-of-pups reached new records for its 15-year NBC run, averaging a 3.2 rating and 12.36 million viewers overall.

Those figures represent year over year growth of 22 percent in total viewers and 28 percent among adults 18-49.

Happy Thanksgiving, NBC.