Madeleine Brand Surfaces on KCET’s ‘SoCal Connected’

Madeleine Brand joins KCET following her departure from KPCC after the failed on-air partnership with sportscaster A. Martînez 

Weeks after leaving her radio show at KPCC,  Madeleine Brand was named on Tuesday a contributor to KCET's "SoCal Connected."

via flickr.comThe show, which previously aired on a weekly cycle, will begin a daily broadcast schedule on the public television station at 7 and 10:30 p.m. on Oct. 29.

Brand, whose resumé mostly includes public radio work, will be a featured interviewer, while host Val Zavala will remain the show's moderator.

"We have one of the strongest producing/reporting teams in Southern California, and are honored to add Madeleine to that group," Bret Marcus, KCET's chief content officer and the show's executive producer, said in a statement. "She is a terrific broadcaster who has developed a loyal following among both listeners and newsmakers."

Brand departed KPCC last month after her popular one-hour "Madeleine Brand Show" became the "Brand & Martinez Show," with the station forcing a shotgun marriage on her and pairing the news veteran with former sportscaster A. Martinez.

Also read: Madeleine Brand Quits KPCC Radio After Failed Shotgun Marriage With Sports Host

Brand was clearly uncomfortable with the news novice Martinez, whose arrival coincided with a three-year, $6 million grant from the Corporation for Public Broadcasting that requires the station to beef up its Latino presence.

Brand was replaced by Alex Cohen, the station's anchor for its afternoon segments of "All Things Considered." The Cohen & Martinez show is called "Take Two," but the names of the hosts are not included in the title. 

"Also read: Alex Cohen on Replacing Madeleine Brand on KPCC: 'I Know Some Listeners Are Unhappy' (Exclusive)

Now, with Brand at KCET, the station has restructured the staff at "SoCal Connected," hiring Rebecca Haggerty as co-executive producer role with Marcus. Haggerty previously spent a decade producing "Dateline NBC" in New York.