Why ‘The Mandalorian’ Saved ‘Star Wars': Starlight Runner CEO on Building Buzz Around a Story

”We all want that Baby Yoda toy because we all have built that relationship with that character and love that character,“ Jeff Gomez tells TheWrap

Jeff Gomez, co-founder and CEO of Starlight Runner Entertainment in New York, has been a key player in shaping the digital future of entertainment for decades. 

He helped push the Producers Guild of America to recognize a new credit for “transmedia producer” in 2010, and since founding his company in 2000 has helped major franchises — including “Halo,” “Men in Black,” “Teenage Mutant Ninja Turtles,” “Sesame Street,” “Transformers” and “Avatar” — grapple with telling stories across multiple platforms.

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Benjamin Reeves

Benjamin Reeves is a New York based journalist and writer. His work has appeared in publications including Worth, Los Angeles Review of Books, USA Today, Miami Herald, Talking Points Memo and Vice, among others.