Yahoo Shakeup: Marissa Mayer Promotes Simon Khalaf, Mike Kerns Out

Tumblr chief David Karp marginalized in newest wave of reorganization

Last Updated: April 21, 2015 @ 12:21 PM

Yahoo chief Marissa Mayer has made more significant changes within the executive ranks.

As part of another high-level shakeup, Simon Khalaf will replace Mike Kerns as Yahoo home page boss. The newly named senior vice president will also be responsible for Yahoo’s themed portals including sports, movies and related apps, according to a report Friday on The New York Times.

Khalaf came to the media company as the head of mobile data and advertising company Flurry, which Yahoo purchased for about $300 million. Kerns departs to pursue entrepreneurial opportunities. He expressed appreciation and excitement in a Friday tweet, which is posted below.

As part of the reorganization, Tumblr chief executive David Karp will no longer report directly to Yahoo President and CEO Marissa Mayer — he is now under Khalaf’s watch. Yahoo bought Tumblr for the much-larger comparative sum of $1.1 billion two years ago.

Additionally, Adam Cahan will now oversee the company’s video efforts. He’ll also focus on user interface and product design, something that Mayer is reportedly quite high on.

Jeff Bonforte, who leads the company’s email and messaging products, is also set to supervise their related mobile apps — including acquired photo-sharing service Flickr.

The Information was first to report the changes.

Yahoo did not immediately respond for TheWrap‘s request for comment on the reported maneuvers.

Here is Kerns’ farewell tweet to Yahoo:

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