Mark Cuban’s social network Cyber Dust will release its first original series “That’s a First with Adam Rose” on YouTube on July 30th, with a fun teaser for the project debuting on TheWrap.
“That’s a First” will feature Rose doing new things for the first time, including flying in a helicopter, riding a horse, shooting power weapons and eating strange and exotic foods. Rose co-created the series with Jordan Winter.
Each episode will run approximately 90 seconds and debut on the MoLife TV channel on YouTube, while behind-the-scenes content from the show will premiere exclusively on Cyber Dust. New episodes will drop every Thursday and Saturday beginning at the end of July.
Cyber Dust has found itself in the sports media spotlight over the past month thanks to Cuban’s public flap with DeAndre Jordan, who spurned the Dallas Mavericks in free agency in order to re-sign with the Los Angeles Clippers. Cuban spun an unfortunate situation into a public relations boon, as users have swarmed to the app to stay up-to-date on that story and enjoy the online community Cuban has built.
A veteran of both the big and small screens, Rose garnered a cult fan base after playing Max on the popular TV series “Veronica Mars,” and it was just announced that he’ll be appeared on the second season premiere of the CW’s “iZombie.” He also appeared on “Supernatural” and “NCIS: New Orleans,” and has had recurring roles on “Weeds” and “Necessary Roughness.”
In addition to working with several A-list directors including Woody Allen, Jason Reitman and Noah Baumbach, Rose has experience creating his own content, having written, produced and directed the award-winning short film “Queen,” which stars Ryan Eggold as a drag queen cabaret star.