Starz Promotes Marta Fernandez to Executive VP of Originals Programming

She will continue to expand the network’s drive toward female-forward programming

marta fernandez starz

Starz has promoted Marta Fernandez to executive VP of originals programming.

“Marta has done an excellent job of developing premium content and diverse talent and has been a great representative for Starz in our goal of serving underserved audiences,” Carmi Zlotnik, president of programming for Starz, said. “We are pleased to be able to acknowledge her dedication and continuing contribution to the network.”

Fernandez will expand her leadership role within the originals team while continuing to spearhead the network’s inclusion initiatives. She will also continue to expand the network’s drive toward female-forward programming, overseeing new development and current productions for the network including original series “Vida” and “American Gods,” as well as the upcoming series from playwright Katori Hall, “P-Valley.”

Fernandez most recently served as senior VP, where she oversaw the development of several series which includes the “Spartacus” franchise (“Blood and Sand,” “Gods of the Arena,” “Vengeance,” and “War of the Damned”), “Boss,” “Flesh and Bone,” “Ash vs Evil Dead,” “Da Vinci’s Demons” and “Black Sails.”

She first joined Starz in 2007.