How Marvel Just Gave Disney+ An Early Advantage Against Its Streaming Competitors

Upcoming service will have a big role to play in the MCU’s future — and that could make it a must-buy for consumers

Marvel’s splashy Comic-Con panel on Saturday did more than just get fans excited over the direction of the Marvel Cinematic Universe post-“Endgame.” In teasing an expansive and multi-platform Phase 4, Kevin Feige supercharged Disney+’s already-lofty prospects.

Feige made good on his promise that the upcoming TV series for Disney+ would be a major part of the studio’s future. Shows like “The Falcon and The Winter Soldier” and “WandaVision” were placed side-by-side with films like “Black Widow” and “Thor: Love and Thunder,” giving the upcoming streaming service bragging rights over its competitors in the high-stakes streaming push.

What other streaming service can boast that it’s part of the most popular film franchise in the world –the one that just dethroned “Avatar” as the highest-grossing film of all time?

Disney+ is under a lot of pressure to succeed and not only because Disney CEO Bob Iger has labeled it as the company’s most important initiative. Disney is forgoing almost an entire revenue stream — licensing its content to other outlets — on the bet that enough customers will fork over a monthly fee to make…

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