If you’re looking to find out what’s going on in the industry, from funding to new trends, this is the deck to pay attention to. But since you probably don’t want to read the full 355-page report right now, here’s a few vital takeaways.
1) Netflix is eating away at traditional TV. As TV viewing continues to decline, Netflix continues to grab a bigger slice of the home entertainment pie. The streaming service has went from 0 to more than 30 percent of the market share in the last decade (slide 162).
2) Amazon is killing the mom-and-pop shop. The e-commerce giant is the main beneficiary of year-over-year e-commerce growth moving up 15 percent. (slide 76).
3) Smartphone sales are slowing down. Last year, sales were only up three percent year-over-year, compared to 10 percent in 2015 (slide 5).
4) Google and Facebook are in a league of their own when it comes to internet ads. The two Silicon Valley behemoths accounted for 85 percent of the growth in internet ad revenue last year (slide 15).
5) We’re more addicted to our phones than ever. Adult users spent more than three hours on the internet using their mobile devices last year — more than 10 times the amount spent in 2008. Mobile devices continue to beat desktop when it comes to internet activity as well, at 3.1 hours for phones compared to 2.2 for old school computers (slide 9).
If you want to sift through the full deck, check it out below.