Smartphone Use Hits Record High, Mary Meeker’s Latest Report Shows

Famed investor reports Americans are spending 3.3 hours per day consuming content on their phones

Renowned Silicon Valley venture capitalist Mary Meeker unveiled her latest “Internet Trends” report at the Code Conference in Ranchos Palos Verdes, California on Wednesday — and according to the data, Americans are using their smartphones more than ever.

Americans are consuming 5.9 hours of digital media each day, which is a record amount, and a 4 percent increase year-over-year. In addition to that, users are viewing digital media on their phones more than ever, spending 3.3 hours each day on their phones. That figure is up from 6 percent from last year’s report.

Mary Meeker’s Internet Trends report, courtesy of Kleiner Perkins

Mobile video continues to increase as well, with the global average for watching content on smartphones nearly hitting 30 minutes per day — a 300 percent increase from the less-than 10 minutes average from 2012.

Interestingly, 2017 was the first year of flat growth for smartphone shipments globally. There was also a dip in the rate of new internet users for the year, with a 7 percent increase in internet users for 2017, compared to 12 percent in 2016. The report points to about half of the world — 3.6 billion people — being online already as the reason for slowing user growth.

Here are a few other takeaways from the 294-page report:

– Amazon’s Echo is growing rapidly. Its success highlights the overall growth of the budding voice-controlled speaker market, with 30 million Echoes in use at the end of Q4 2017. That was a jump of 10 million devices since the previous quarter for Amazon.

– Subscription services had a banner year in 2017. Netflix hit 118M users, a 25 percent year-over-year increase, while Spotify jumped 48 percent to 71M subscribers. The New York Times, perhaps receiving a bit of a  “Trump bump,” hit 3 million subscribers, representing a 43 percent increase from the year before.

– E-Commerce keeps gaining market share on in-store purchases, with 13 percent of retail sales now happening online. That’s up from about 5 percent a decade ago, and 12 percent a year prior.

You can download and view the full report from Kleiner Perkins here.

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