7 Big Media Trends of 2019 (So Far), From Streaming Fatigue to DirecTV Now’s Face Plant

“Soon we’ll all start looking at our credit card bills and start saying, ‘Why am I subscribing to all of these services?”” Paul Hardart, a former Warner Bros. executive, told TheWrap

Video and tech has dominated 2019 — and we’re only halfway through the year. Let’s take a moment to reflect on the seven trends that have defined the entertainment business, so far, including Silicon Valley’s struggle with content moderation and DirecTV’s viewer exodus.

Here’s what you need to know:

1. Vertical Video Fails to Take Off For IGTV, But That’s OK

IGTV, Instagram’s year-old vertical video hub, hasn’t panned out quite like the company expected. While vertical formatted video continues to be a hit in the company’s Story feature, which attracts more than 400 million daily users, it has struggled as a standalone feature on IGTV. This was apparent in May when Instagram announced that videos no longer had to be in a vertical format to work on the video platform.

“While there’s lots of content that can be created and shot and formatted [for vertical], there are lots of stories that just can’t be told,” says Nick Cicero, who heads social insights at Conviva, a measurement and analytics platform. Cicero says Instagram’s decision to nix the idea of a vertical-only video platform was part of a natural evolution for IGTV, which he believes will strengthen its…

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Sean Burch


Tech reporter • sean.burch@thewrap.com • @seanb44