Paramount has selected Megan Wahtera as its new head of interactive marketing, the studio announced on Monday. Wahtera succeeds Amy Powell, who was just tapped by the studio to run its nascent television department.
Wahtera (left) will oversee digital marketing for the studio’s domestic film releases, crafting advertising campaigns across websites, social media and other online properties. She will report to Megan Colligan, the studio’s president of domestic marketing and distribution.
“The evolving nature of the interactive space has challenged us continually to devise new and innovative ways to market our films,” Colligan said in a statement. “Megan is a smart, thoughtful executive who can lead this group to always be a step ahead.”
Wahtera has been with Paramount since 2006, serving as a producer for its digital marketing group before rising to the position of SVP of Interactive Marketing.
She worked on campaigns for franchises like “Transformers,” “Star Trek” and “Paranormal Activity” and helped launch "World War Z" and "The Devil Inside."
“Megan has become a true pioneer in the fast moving landscape of the digital marketplace and is uniquely positioned to deliver the kinds of cutting edge campaigns we aspire to create for each of our films,” said Greenstein.