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Megyn Kelly Ranked America’s Least-Liked TV News Personality – Even Before Her ‘Blackface’ Gaffe (Exclusive)

We’re willing to bet it didn’t help

| October 29, 2018 @ 1:08 PM
Megyn Kelly

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Megyn Kelly was unpopular with viewers even before the defense of blackface that ended her morning show, according to the Q Scores Company, one of the entertainment industry’s most-used indicators of popularity.

After the gaffe, TheWrap checked in with The Q Scores Company, which said that as of September 2018, Kelly had a Positive Q Score of 8 — the lowest among all TV news personalities.

The poll closed weeks before Kelly defended wearing blackface on Halloween, then hastily apologized for it. On Friday, NBC announced the end of “Megyn Kelly Today.”

Also Read: 'Today' 3rd Hour Opens Without Megyn Kelly: 'We Are Starting a New Chapter' (Video)

Megyn’s latest Q Score was actually up two points from April, when she had a six. But she was also in last place back then.

Q Scores measure a celebrity or brand’s likability based on semi-regular surveys. The higher the Positive Q Score, the more survey respondents marked the individual or company as being among their favorites.

Kelly’s Q Scores do not pair well with her TV ratings — NBC’s ratings during the third hour of “Today” have fallen since Kelly took it over. Her low ratings gave NBC even less incentive to defend her, or give her another chance, after the blackface comment.

Kelly is now in limbo at NBC, as the network decides whether to find her another position within NBC News, or let her go. Last year, she signed a reported $69 million, three-year contract with the network.

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TheWrap studied and ranked the Q Scores for television’s most popular anchors and newscasters

TheWrap studied 30 popular TV media personalities according to their Q Scores, an industry-used measurement of a celebrity or a brand's likability based on marketing surveys of 25- to 54-year-olds. We also included a Familiarity score for each, which indicates how well-known someone is to survey-takers.  

It's worth noting that the Positive Q Score for any celebrity with a Familiarity score less than 20 should be considered unstable. And some media stars like Fox News' Laura Ingraham and CNN's Don Lemon have not yet been included in surveys.

Also Read: 47 Fall TV Actors Ranked Most to Least Liked, From Michael Weatherly to Matt LeBlanc (Photos)

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