The adventure network will use the capital to develop original content and expand its team
Roam, a new digital media company that focuses on outdoor adventure, has just raised $2.1 million dollars from some serious investors, including Jeffrey Katzenberg’s WndrCo. The round also included participation from Advancit Capital, SUSA, TackVC and Imagination Capital.
Self-described as a “next generation adventure network,” Roam recruits adventures from around the world to create content for original mini-docs and episodic series that live across multiple social platforms.
In under two years, the company has racked up a following of more than 1.6 million who have consumed more than 120,000 hours of videos on Facebook and Instagram. The company’s work has attracted sponsorship support from blue chip brands including Coors Light, DJI, Land Rover, National Geographic and Discovery Channel.
In addition to its video content, Roam has been growing its ecommerce offering and recently sold out a special edition James Brand pocket knife and a Pela bio-compostable phone almost immediately, according to the company.
The new funding will be divided between original content and expanding ROAM’s in-house team, the company said.
“Roam’s capital-efficient content leverages star-based curated and user-generated content from fans who want to be part of Roam’s huge reach and increasing number of original shows created and edited by members of the Roam editorial team,” Christopher Jerard, founder and CEO of Roam, said in a statement. “Explorers both contribute stories from the field and amplify Roam every day with social shares. Our team’s deep understanding of youth-leaning content and cutting-edge data science has enabled Roam to grow rapidly across multiple social media platforms.”