The anime-centric streamer is utilizing its audience in a way Netflix and Hulu haven’t
The anime-centric streaming platform Crunchyroll boasts 2 million paying subscribers -- a figure dwarfed byNetflix’s 100 million-plus subscribers or even Hulu’s 20 million -- but it has managed to grow revenues beyond the usual way.
In addition to content, Crunchyroll subscribers (and and 45 million registered users) also shell out money for live events, merchandise and micro transactions in a mobile video game.
The company hasn’t disclosed how much it makes from each prong, but its continued investment in each section signals their importance to the company’s overall strategy in building a deeper connection with its audience, or what found...
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