Roku streamers watched more than 7 billion hours during the fourth quarter — and more than just Netflix
Roku revealed two key statistics showing streaming’s increasing ubiquity — and how the device-maker is benefiting from it — when the company reported its fourth quarter earnings on Thursday.
First, the company estimated “nearly 1 out of 5 U.S. TV households” now uses one of its devices to stream television. And secondly, Roku said its customers streamed 7.3 billion hours of content during Q4 — an increase of 70 percent year-over-year.
To put that into perspective: Across its 27.1 million accounts by the end of 2018, the average Roku viewer was streaming almost 3 hours worth of content each day.
Also Read: Roku Pulls Alex Jones' InfoWars Channel After Just 1 Day
It’s a jarring yet fitting number...