Longtime sales exec to oversee advertising for all digital products
Discovery has promoted Keith Kazerman to executive vice president, digital sales, advanced advertising and research.
Kazerman will lead all digital ad sales teams responsible for driving digital revenue efforts across Discovery’s TV Everywhere GO apps and VOD, as well as website and social media platforms. He will also continue to oversee Discovery’s enhanced advertising business, research and addressable data-driven products.
“Discovery’s ad sales team is continuing to prioritize and drive our digital businesses in 2019 and beyond, and now is the time to have a singular leader spearheading these important initiatives,” said Jon Steinlauf, chief U.S. ad sales officer for Discovery. “With his strong client solutions-based background, as well as his advanced advertising expertise, Keith is well positioned to grow our enhanced advertising and data-driven products, while maintaining our exceptional advertiser service.”
Kazerman most recently served as group SVP, research, data and engage at Discovery, where he built and oversaw Discovery Engage, the company’s data management and analytics platform. Prior to joining Discovery in 2015, Kazerman spent 10 years at DirecTV, serving as senior vice president of national ad sales.
“Supported by this new structure, we can offer fully realized digital ad sales solutions to clients, helping them reach viewers in new ways as content consumption continues to evolve,” added Kazerman.