Jaffe will oversee the company’s efforts to ramp up its TV content
Village Roadshow Entertainment Group is bringing on Alix Jaffe as executive vice president of television.
The veteran producer will continue the company’s recent commitment to ramp up its development and production of content, with an emphasis on TV. Reporting to chief executive officer Steve Mosko, she will oversee the company’s plans to build out an independent television business with a focus on scripted content.
“Alix is an ideal addition to our executive team as we ramp up content production in all areas of our business,” Mosko said Monday. “She brings invaluable experience and knowledge to all aspects of this role and I look forward to building VREG’s content slate with her direct input.”
Jaffe’s past experience before joining Village Roadshow includes serving as president of Amigos de Garcia, Greg Garcia’s production company, as part of an overall deal with CBS Television Studios. She is an executive producer on Garcia’s “The Guest Book” on TBS, and in the past was a producer on Garcia’s “The Millers” on CBS. In 2004 she was named vice president of current programs at CBS, where she oversaw several primetime series including “Blue Bloods,” “How I Met Your Mother” and “Rules of Engagement.” She also oversaw “The Late Late Show with Craig Ferguson.” Prior to that Jaffe was the director of CBS Marketing before moving from New York to Los Angeles in 2001.