5 Questions: Netflix and Amazon’s continued push into original content is actually a win for Xumo, says Xumo’s SVP of content Stefan Van Engen
Xumo, one of the biggest ad-supported streaming platforms, is ramping up at a time when rivals like Pluto TV have become acquisition targets.
The 8-year-old company now reaches 5.5 million active users each month, a 60 percent increase from eight months ago, according to Xumo SVP of content Stefan Van Engen. Users are also spending more time on the platform — about four hours per session on average, he said.
That growth — along with the recent sale of Pluto TV to Viacom for $340 million — has led to talk that Xumo itself could be on the block. The company has declined to discuss a February report that Sinclair Broadcasting is exploring a deal.
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