Michael Rapaport just did it on Tuesday morning, laying into protestors who say they’ve been destroying their Nike gear after the company named free agent quarterback Colin Kaepernick as the new face of its “Just Do It” ad campaign.
In a video posted to his Twitter account Tuesday, “Atypical” star and podcaster Rapaport tore into the Nike critics, questioning the logic of destroying property that they paid good money for.
He also characterized such protestors as “dumb f—s” and “fake-ass Twitter patriots.”
“You dumb f—s! You’re so offended by Nike supporting Colin Kaepernick, you’re burning your s—?” Rapaport said in the video. “You’re so offended, deep in your American heart, that Nike is supporting Colin Kaepernick that you’re burning your stuff?”
Rapaport went on to suggest alternate uses for the Nike gear, that might actually benefit society.
“Why don’t you give it to a homeless person or a homeless veteran? You f—ing bum, you?” Rapaport vented.
Rapaport concluded by urging his followers to buy stock in Nike.
“Bunch of fake-ass Twitter patriots. Just do it! Everybody, just do it!” Rapaport suggested. “Everybody buy Nike stock today! Trust me, just do it.”
Rapaport’s financial advice notwithstanding, Nike lost approximately $3.75 billion in market cap after announcing free agent NFL quarterback Kaepernick as the new face of its “Just Do It” ad campaign. It’s the 30th anniversary of the iconic TV and print spots.
Shares of NKE stock dropped about 4 percent on Tuesday morning, as #NikeBoycott has been trending on Twitter. The company’s valuation has since recovered a bit.
Kaepernick gained attention in 2016 when he began kneeling during the national anthem before NFL games as a means of raising awareness and protesting racial inequality in America, and the shooting deaths of unarmed black men, women and children by police officers.
Kaepernick, who led the 49ers to the Super Bowl in 2013, brought a lawsuit against the NFL, accusing the league of colluding to keep him from being signed by any NFL team. Last week a court issued him a preliminary win in his case, essentially granting a full hearing on the dispute, according to The New York Times, despite the NFL’s efforts to sweep the issue under the rug.
Watch Rapaport go off on the Nike critics in the video below.
— MichaelRapaport (@MichaelRapaport) September 4, 2018