Ratings: There It Is, a New Low for ‘Miss America’

But NBC wins low-rated Thursday night among adults 18-49

Last Updated: December 20, 2019 @ 8:58 AM

NBC crowned “Miss America” last night when “Miss America” also technically crowned NBC. Despite a first-place finish among adults 18-49, the pageant settled for an all-time low rating on Thursday.

NBC was first in ratings with a 0.6 rating/3 share in the advertiser-coveted 18-49 demographic and second in total viewers with an average of 3.3 million, according to preliminary numbers. “Miss America 2020” from 8 p.m. to 10 p.m. averaged a 0.6/3 and 3.6 million viewers. The previous lows were a 0.7 rating and 4.3 million viewers, which came earlier last year from ABC’s telecast.

A rerun of Gwen Stefani’s Christmas special followed.

ABC and Univision tied for second in ratings, both with a 0.5. ABC had a 3 share, Univision got a 2. ABC was third in total viewers with 2.7 million, Univision was fifth with 1.4 million.

For ABC, following re-airings, “The Great American Baking Show” from 9 to 11 averaged a 0.5/3 and 2.7 million viewers.

CBS and Fox tied for fourth in ratings, both with a 0.4/2. CBS was first in total viewers with 3.6 million, Fox was fourth with 2 million. Both only aired repeats.

The CW and Telemundo tied for sixth in ratings, both with a 0.2/1 . The CW was sixth in total viewers with 907,000; Telemundo was seventh with 770,000.

For The CW, the 90-minute “iHeartRadio Jingle Ball” special starting at 8 averaged a 0.3/1 and 983,000 viewers. A rerun followed.

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