Ratings: Miss America Slips 13 Percent From Last Year

Pageant has faced off against the first Sunday of the NFL season for two years now

Last Updated: September 12, 2016 @ 5:40 PM

There she is, Miss America. Unfortunately, the lovely Savvy Shields didn’t bring TV ratings with her tiara.

The Miss America pageant slipped 13.3 percent year over year among viewers 18-49. The special’s Nielsen performance was down about the same in total viewers. On the plus side, it did rise from start to finish, though that’s typical with such a competition.

The pro pigskin counter-programming had the first Sunday of the NFL season to contend with both years. As one would expect, the those football games dominated tune-in yesterday, continuing through primetime.

Meanwhile, “Son of Zorn” saw nice numbers with a preview premiere immediately following Fox’s postgame show, “The OT.”

NBC was first in ratings with a 6.7 rating/21 share in the advertiser-coveted 18-49 demographic and in total viewers with an average of 18.5 million, according to preliminary numbers. Pregame show “Football Night in America” earned a 2.7/9 and 7.9 million viewers from 7 p.m. to 8 p.m. ET. The game featuring the Arizona Cardinals and New England Patriots carried the network for the rest of the night.

Fox was second in ratings with a 3.2/10 and in viewers with 9 million. At 7 p.m. ET, an NFL overrun scored a 7.8/28 and 23.2 million viewers. Postgame show “The OT” at 7:30 posted a 5.8/20 and 16.6 million viewers. “Son of Zorn” at 8 put up a 2.4/8 and 6 million viewers. Reruns followed.

ABC was third in ratings with a 1.1/4 and in viewers with 5.7 million. After a repeat, the “Celebrity Family Feud” season finale at 8 p.m. ET had a 1.3/4 and 6.6 million viewers. At 9, Miss America got a 1.3/4 and 6.2 million viewers.

CBS was fourth in ratings with a 0.9/3 and in viewers with 4.7 million. At 7 p.m. ET, “60 Minutes” received a 1.1/4 and 8.1 million viewers. “Big Brother” at 8 had a 1.8/6 and 6.5 million viewers. At 9, “BrainDead” got a 0.5/1 and 2.4 million viewers. A second hour of the same series at 10 managed a 0.3/1 and 2 million viewers.

Telemundo was fifth in ratings with a 0.8/3 and in viewers with 2.3 million.

Univision was sixth in ratings with a 0.4/1 and in viewers with 1.2 million.