Ratings: Miss America Slips 13 Percent From Last Year

Pageant has faced off against the first Sunday of the NFL season for two years now

Miss America
Miss America

There she is, Miss America. Unfortunately, the lovely Savvy Shields didn’t bring TV ratings with her tiara.

The Miss America pageant slipped 13.3 percent year over year among viewers 18-49. The special’s Nielsen performance was down about the same in total viewers. On the plus side, it did rise from start to finish, though that’s typical with such a competition.

The pro pigskin counter-programming had the first Sunday of the NFL season to contend with both years. As one would expect, the those football games dominated tune-in yesterday, continuing through primetime.

Meanwhile, “Son of Zorn” saw nice numbers with a preview premiere immediately following Fox’s postgame show, “The OT.”

NBC was first in ratings with a 6.7 rating/21 share in the advertiser-coveted 18-49 demographic and in total viewers with an average of 18.5 million, according to preliminary numbers. Pregame show “Football Night in America” earned a 2.7/9 and 7.9 million viewers from 7 p.m. to 8 p.m. ET. The game featuring the Arizona Cardinals and New England Patriots carried the network for the rest of the night.

Fox was second in ratings with a 3.2/10 and in viewers with 9 million. At 7 p.m. ET, an NFL overrun scored a 7.8/28 and 23.2 million viewers. Postgame show “The OT” at 7:30 posted a 5.8/20 and 16.6 million viewers. “Son of Zorn” at 8 put up a 2.4/8 and 6 million viewers. Reruns followed.

ABC was third in ratings with a 1.1/4 and in viewers with 5.7 million. After a repeat, the “Celebrity Family Feud” season finale at 8 p.m. ET had a 1.3/4 and 6.6 million viewers. At 9, Miss America got a 1.3/4 and 6.2 million viewers.

CBS was fourth in ratings with a 0.9/3 and in viewers with 4.7 million. At 7 p.m. ET, “60 Minutes” received a 1.1/4 and 8.1 million viewers. “Big Brother” at 8 had a 1.8/6 and 6.5 million viewers. At 9, “BrainDead” got a 0.5/1 and 2.4 million viewers. A second hour of the same series at 10 managed a 0.3/1 and 2 million viewers.

Telemundo was fifth in ratings with a 0.8/3 and in viewers with 2.3 million.

Univision was sixth in ratings with a 0.4/1 and in viewers with 1.2 million.