Maria Bartiromo’s Fox Business Show Tops CNBC’s ‘Squawk Box’ in Viewers for First Quarter Ever

Pre-market series “Mornings With Maria” launched in June 2015

Maria Bartiromo on 'Mornings With Maria'
Fox Business Network

Maria Bartiromo’s pre-market Fox Business Network show “Mornings With Maria” just beat CNBC’s “Squawk Box” in quarterly total viewers for the first time ever.

For the quarter ending on June 30, 2018, Bartiromo’s Fox Business Network (FBN) show averaged 109,000 total viewers each morning from 6 a.m. ET to 9 a.m. ET, besting its key competition over on CNBC by 5,000 audience members per day.

The U.S. stock markets open at 9:30 a.m. ET, Monday-Friday. They close at 4 p.m. ET.

On the bright side for CNBC, “Squawk Box” still topped the key news demographic, adults 25-54. That pre-market show brought in 29,000 viewers per day in that age range, while Bartiromo’s averaged just 13,000.

Yeah, these kinds of shows (and channels) skew old.

Bartiromo has never beaten “Squawk Box” in the main demo.

It’s worth noting here that in the third quarter of 2015, CNBC stopped using Nielsen’s daytime TV ratings to guarantee advertising returns. Nielsen does not measure out-of-home viewing, which can somewhat shortchange channels like CNBC and Bloomberg, which are often networks that unmeasured office television sets are tuned in to.

Of course, Fox Business Network is not entirely in a different boat.

Fox Business’s “Mornings With Maria” launched in June 2015. CNBC’s “Squawk Box” got its start way back in 1995.