We've Got Hollywood Covered
|

Most Golden Globes Viewers Haven’t Seen ‘La La Land’

The night’s big winner is a mystery to most people watching at home

| January 8, 2017 @ 5:48 PM
La La Land

Lionsgate

“La La Land” mesmerized Golden Globes voters, but most of the people who watched the awards ceremony at home don’t know why.

It won a record seven Golden Globes, including for Best Picture in the comedy or musical category and acting prizes for leads Ryan Gosling and Emma Stone. The show opened with an homage to “La La Land” featuring host Jimmy Fallon and his old friends Tina Fey and Justin Timberlake.

But it’s unlikely that more than a third of the people watching from home have actually seen the film.

Also Read: Golden Globes 2017: The Complete List of Winners and Nominees (Updating Live)

Here’s how we arrived at that estimate.

“La La Land” has made a modest $51.6 million domestically. At last year’s average ticket price of $8.42 (a number provided by the National Association of Theatre Owners), that adds up to about 6.1 million people who bought tickets to “La La Land” — with a few thousand insiders and media types seeing it for free.

Last year, 18.5 million people tuned in for the Golden Globes, which was down from 19.3 million the year before. Assuming the same viewership as last year (and that everyone who saw “La La Land” is watching the Globes), that would leave more than than two-thirds of today’s TV audience out of the loop.

Also Read: Golden Globes 2017: The Complete List of Winners and Nominees (Updating Live)

Of course, award-magnet films like “La La Land” often benefit at the box office from buzz around their wins — so Sunday was probably a great night for “La La Land” in ways we can’t count yet.

Golden Globes 2017: Red Carpet Arrivals (Photos)

  • Kerry Washington Getty Images
  • sophie turner Golden Globe Awards - Arrivals Getty Images
  • natalie portman Golden Globe Awards - Arrivals Getty Images
  • Getty Images
  • Janelle Monae Golden Globe Awards - Arrivals Getty Images
  • Getty Images
  • Brie Larson Golden Globe Awards - Arrivals Getty Images
  • Getty Images
  • Getty Images
  • issa rae Golden Globe Awards - Arrivals Getty Images
  • Getty Images
  • Getty Images
  • Getty Images
  • maisie williams golden globes Getty Images
  • stranger things cast at golden globes Getty Images
  • Getty Images
  • Getty Images
  • Getty Images
  • Getty Images
  • chrissy metz golden globes Getty Images
  • lily collins golden globes Getty Images
  • Teresa Palmer Getty Images
  • felicity huffman golden globes Getty Images
  • Getty Images
  • Getty Images
  • Getty Images
  • Getty Images
  • Getty Images
  • Get Out Lakeith Stanfield The Girl in the Spider's Web Getty Images
  • courtney b vance angela bassett golden globes Getty Images
  • natalie morales golden globes Getty Images
  • tracee ellis ross golden globes Getty Images
  • kathryn hahn golden globes Getty Images
  • gwendoline christie Getty Images
  • jill soloway golden globes Getty Images
  • amy landecker golden globes Getty Images
  • olivia culpo golden globes Getty Images
  • emily ratajkowski golden globes Getty Images
  • questlove golden globes Getty Images
  • anna chlumsky golden globes Getty Images
  • kristin cavallari Getty Images
  • Getty Images
  • Judith Light Getty Images
  • goldie hawn Getty Images
  • Getty Images
  • BEVERLY HILLS, CA - JANUARY 08: Actor Michael Shannon attends the 74th Annual Golden Globe Awards at The Beverly Hilton Hotel on January 8, 2017 in Beverly Hills, California. (Photo by Frazer Harrison/Getty Images) Getty Images
1 of 46

See what the biggest stars of film and TV are wearing as they stroll into the 74th annual Golden Globe Awards at the Beverly Hilton Hotel. TheWrap will continue to update as guests arrive.

Actress Kerry Washington ("Scandal")

View In Gallery