Lionsgate

“La La Land” mesmerized Golden Globes voters, but most of the people who watched the awards ceremony at home don’t know why.

It won a record seven Golden Globes, including for Best Picture in the comedy or musical category and acting prizes for leads Ryan Gosling and Emma Stone. The show opened with an homage to “La La Land” featuring host Jimmy Fallon and his old friends Tina Fey and Justin Timberlake.

But it’s unlikely that more than a third of the people watching from home have actually seen the film.

Also Read: Golden Globes 2017: The Complete List of Winners and Nominees (Updating Live)

Here’s how we arrived at that estimate.

“La La Land” has made a modest $51.6 million domestically. At last year’s average ticket price of $8.42 (a number provided by the National Association of Theatre Owners), that adds up to about 6.1 million people who bought tickets to “La La Land” — with a few thousand insiders and media types seeing it for free.

Last year, 18.5 million people tuned in for the Golden Globes, which was down from 19.3 million the year before. Assuming the same viewership as last year (and that everyone who saw “La La Land” is watching the Globes), that would leave more than than two-thirds of today’s TV audience out of the loop.

Also Read: Golden Globes 2017: The Complete List of Winners and Nominees (Updating Live)

Of course, award-magnet films like “La La Land” often benefit at the box office from buzz around their wins — so Sunday was probably a great night for “La La Land” in ways we can’t count yet.

Golden Globes 2017: Red Carpet Arrivals (Photos)

Actress Kerry Washington ("Scandal")
Getty Images
Actress Sophie Turner ("Game of Thrones")
Getty Images
Actress Natalie Portman ("Jackie")
Getty Images
Actress Anna Kendrick ("Trolls")
Getty Images
Actress Janelle Monáe ("Hidden Figures")
Getty Images
Actresses Sarah Paulson ("American Horror Story") and Amanda Peet ("Togetherness")
Getty Images
Actress Brie Larson ("Room")
Getty Images
Actress Amy Adams ("Arrival")
Getty Images
Actress Michelle Williams ("Manchester by the Sea")
Getty Images
Actress Issa Rae ("Insecure")
Getty Images
Actor Joel Edgerton ("Loving")
Getty Images
Actor/writer/producer Donald Glover ("Atlanta")
Getty Images
Actor Jeremy Renner ("Arrival")
Getty Images
Actress Maisie Williams ("Game of Thrones")
Getty Images
"Stranger Things" cast
Getty Images
Actress Priyanka Chopra ("Quantico")
Getty Images
Actress Ruth Negga ("Loving")
Getty Images
Actress Kristen Bell ("Bad Moms")
Getty Images
Heidi Klum
Getty Images
Actress Chrissy Metz ("This Is Us")
Getty Images
Actress Lily Collins ("Rules Don't Apply")
Getty Images
Actress Teresa Palmer ("Hacksaw Ridge")
Getty Images
Actress Felicity Huffman ("American Crime")
Getty Images
Actors Sterling K. Brown ("This Is Us") with wife, actress Ryan Michelle Bathe ("This Is Us")
Getty Images
Miss Golden Globes Sistine Stallon, Scarlet Stallone and Sophia Stallone
Getty Images
Justin Timberlake and Jessica Biel
Getty Images
Writer/producer John Ridley ("American Crime") with wife Gayle Ridley
Getty Images
TV personality Giuliana Rancic
Getty Images
"Atlanta" star LaKeith Stanfield
Getty Images
Actors Courtney B. Vance ("The People v. O.J. Simpson: American Crime Story") and Angela Bassett ("American Horror Story")
Getty Images
"Today" and "Access Hollywood" anchor Natalie Morales
Getty Images
Actress Tracee Ellis Ross ("Black-ish")
Getty Images
Actress Kathryn Hahn ("Transparent")
Getty Images
Actress Gwendoline Christie ("Game of Thrones")
Getty Images
Writer/director Jill Soloway
Getty Images
Actress Amy Landecker ("Transparent")
Getty Images
Miss USA 2012 Olivia Culpo
Getty Images
Actress and model Emily Ratajkowski
Getty Images
"Tonight Show" drummer Questlove
Getty Images
Actress Anna Chlumsky ("Veep")
Getty Images
Reality TV star Kristin Cavallari
Getty Images
Actress Drew Barrymore
Getty Images
Actress Judith Light ("Transparent")
Getty Images
Actress Goldie Hawn
Getty Images
Actress Gillian Anderson ("The X-Files")
Getty Images
Actor Michael Shannon ("Loving")
Getty Images

1 of 46

See what the biggest stars of film and TV are wearing as they stroll into the 74th annual Golden Globe Awards at the Beverly Hilton Hotel. TheWrap will continue to update as guests arrive.

Actress Kerry Washington ("Scandal")

View In Gallery