Movie Theaters ‘Aren’t Going Anywhere’ But Must Evolve | PRO Insight

Theaters need to refocus on the overall customer experience and reevaluate how they can create true value for moviegoers

When Warner Bros. announced that its slate of 2021 movies would all be released on HBO Max the same day they hit theaters, Hollywood flipped out and declared the death of cinema.

Film director and writer Christopher Nolan responded to the news by saying, “Some of our industry’s biggest filmmakers and most important movie stars went to bed the night before thinking they were working for the greatest movie studio and woke up to find out they were working for the worst streaming service.”

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Tien Tzuo

Tien Tzuo is CEO and Founder of Zuora (NYSE: ZUO), the leading subscription economy SaaS provider. Born out of Tzuo's experiences at Salesforce, a pioneer of the subscription model, Zuora was founded in 2007 following Tzuo's roles as chief marketing officer and chief strategy officer. He is the author of the USA Today, LA Times and Amazon best selling book, “SUBSCRIBED: Why the Subscription Model Will be Your Company's Future - and What to Do About It.”