Movie Theaters Desperate to Reopen Face ‘Groundbreaking’ Changes to Exhibition

”Theaters and moviegoing won’t disappear. But they could look very different,“ media and cinema studies professor Derek Long says

America’s theater chains are eager to turn the lights back on after months of no ticket stubs, no concessions and no revenue. But the world of theatrical exhibition they’re rushing back to has been significantly transformed.

The global pandemic has forced studios to reexamine theatrical release windows, as well as release films first in overseas markets, where theaters have begun to reopen at a significantly reduced capacity.

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Trey Williams

Film Reporter covering the biz • • Twitter: @trey3williams